DELAIRE CONSULTING
FEATURED PROJECTS
Business Development of SmartThings, the AI Platform that integrates over 6000+ devices across a myriad of brands such as Ring, Yale, SMA, Aqara, Bosch, Philips Hue etc. to make life a little bit smarter. B2C and B2B (Healthcare, Retail, Hotel, Government).
SAMSUNG,
Business Development for Smart Things - the AI Technology Platform
Bridging the gap between advanced Smart Home technology and consumers unfamiliar with its benefits. This included crafting clear, engaging communication strategies to showcase how Miele’s smart solutions enhance everyday life. In addition to overseeing Digital Communications & Social Media, supporting the Category Launch in Shanghai, and activating the global Sponsorship with FC Bayern Munich.
Adidas mission was to establish its brand presence in cycling. The Cape Epic contest as one of the toughest international Mountainbike races is leading more than 1200 cyclists 700km through western Africa. The event was chosen as sponsoring platform for global PR, branding and media collaborations with an own adidas team racing the fierce competition gaining worldwide recognition.
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Earthwatch &
Malibu
Global Campaign
Malibu Rum was looking to support a BSR initiative. After screening for a suitable partner the international environmental charity Earthwatch was selected, and a three year collaboration kicked off with a digital fundraising challenge launched by Key opinion leader and Pro-Surfer Alana Blanchard to protect endangered species such as sea turtles or sharks. The content created could reach a 300% higher organic engagement and reach than the rest of the year assets.
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